A NON-STATISCAL PERSPECTIVE TO CONSIDER

Something very important that is not mentioned in these statistics is what we at AMS call the 'personal touch' issue. When a potential client or customer call your place of business, the first thing they want is the perception that 'real' people are there who are eager and anxious to meet their needs and provide the products and services that they called for. And, once you have established the beginnings of a good personal rapport with your potential customer, price and item, service, credibility, terms, etc. — are much easier to discuss — and it's common knowledge that a great first impression is quintessential to creating initial trust.

AMS creates and provides business-specific, position-related, personalized message on-hold scripting and can record the MOH messages using your company staff members — right over the phone! Scripts are written before the appointment is made to call the staff member. Your employee then simply reads the script over the phone, and the message is recorded digitally here at AMS studios — right over the telephone. Production is then completed, and the finished tape is delivered to you for insertion into your MOH unit, right at your telephone system's location.

Just imagine — the power of being able to actually 'talk to' your potential client. This has very positive implications. And, it is really the ultimate in image marketing. When the caller on-hold hears the voice of an owner, manager, or service person talking, he or she can immediately hear and relate to your business on a very personal level. Your owners, managers, or employees can tell the caller in their own words who they are, what they do, why they like being a part of your staff, as well as be mentioning specific things about your business, upcoming promotions and sales, and the fact that they appreciate the call. A very personal form of communication has now been established, and the seeds for a mutually beneficial business relationship have been essentially planted.

All of this happens while your caller is waiting — in a captive environment — for his or her call to be picked up. Remember, you already have their attention — they called you — it's just a matter of maximizing your opportunity to make the best positive initial impression possible — to optimize your potential business opportunity.

REASONS FOR AUDIO MEDIA SERVICES TO BE YOUR MESSAGE-ON-HOLD SERVICE PROVIDER

Soft Sell Your Best Market — The people who already are interested — the people who called you!

Cross-Sell Products And Services — Let Message-On-Hold mention related services and products that keep customers abreast of new products and services!

Build Corporate Image — By letting your managers and employees communicate directly with your future clients!

Increase Customer Service — By maintaining constant contact with your potential clients or customers while they wait to speak with you!

Promote Your Business — Define FAQ answers such as locations, departments, business hours, parking access, sales, delivery, terms and/or credit policies!

Keep Customers On The Phone — Reduce the risk of hang-ups and loss of business - with something good to listen to, they will certainly stay on longer!

Sound Like Your Business — Give your business its very own voice — its own identity over the telephone, and let all the others sound like the radio!

Eliminate Competing Advertising — Remove the radio from your phone system, and your customer will never hear another competitor's ad when they are on-hold!

Our voice talents can provide the more generic messages if you prefer that style for your corporate image. AMS recommends a combination of staff and personnel messages with some messages done by a voice talent. This gives the ultimate Message-On-Hold presentation — we call it state of the art voice work, and state of the heart messaging!

WHAT YOU GET FROM AUDIO MEDIA SERVICES WHEN WE PROVIDE MESSAGE-ON-HOLD FOR YOU

1. Custom Voicing and Music included — Our music librarian and copywriting staff will work directly with your marketing department to create the perfect telephone image for your incoming callers.
   

2. A Variety of Musical Styles — AMS has a complete library of music selections, including Soft Rock, Middle-Of-The-Road, Jazz, Ethnic, New Age, or Classical — plus, we include a Holiday Season update during the month of December at no additional charge.
   

3. Fast Production and Delivery Time — Our voice talent staff and producers are available days and evenings to make sure that your scheduled production updates are handled in a timely and efficient manner - no scheduling to a remote location or a third party.
   

4. Professional Voice Talents Available — for those who choose to have their messages produced here at AMS studios. There are no additional charges for professional voiceovers.
   

5. Custom Services — to provide you with production to meet your company's scheduled needs, holiday and seasonal changes in business, and personnel changes.
   

6. Reliability of System — Our preferred MOH players utilize digital memory to capture the taped cassette message for repeated playback, 24 hours per day, 7 days per week! Should you have a power outage, the player will automatically reload the current production when the power comes back on. No moving parts to wear out - the player lasts for years with no maintenance.
   

7. Easy To Update - Forget the hassles of a cheap CD player wearing out, or an endless loop cassette disintegrating in your old cassette player! To load the new production, simply open the door (push a button), take out the old cassette, put the new one in, and close the door (push the same button). No levels to set, no machine alignment necessary - it's that simple!
   

8. No Additional Fees or Licenses Required - All of our background music and voice talent production is royalty free - therefore, you have access to it directly through our in-house licensing, eliminating your need to worry about the legalities.
   

9. Lease/Purchase Option - We have state of the art digital MOH units available for purchase or lease. Leasing means no maintenance headaches for you, and a guaranteed replacement should the unit ever fail. Purchase gives you ownership of the MOH equipment, and is actually more cost-effective over time. Please feel free to ask for details on pricing and other information!